People at Formtale are all independent freelancers with their own registered company. What brings us all together is a common interest to build innovative products that has a meaningful impact on the planet and people.

Per Lööv

Per Lööv

Digital Product Designer

Cross-disciplinary designer with 10+ years of work experience in digital design, frontend, UX and UI. Bachelor in Communication Science.

Formtale BV, Netherlands

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Fares Al-khaliliy

Product Developer in Assistive Technologies

Background in prosthetics & orthotics, Masters in product development. Interests in regulatory aspects of Medtech development.

Frilansfinans AB, Sweden

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Morgane Oléron

Authentic Storytelling & Content Creation

I specialise on community architecture, customer journeys, tone of voice and on-offline space design for bringing human back at the center and nurture collaboration.

Life on Fifth, UK

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Tony Ulin

Tony Ulin

Copywriter & Developer

Continuous learner. Sometimes by working and often while playing. Diving deeper into full-stack development, in order to create new tools for communication.

Wildermark HB, Sweden

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Maybe you?

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  • Usability Check
  • UI Design System
  • Prototypes with Figma
  • Dev-Friendly Handover


  • Visual Identity
  • Logo Design
  • Illustration
  • Photography



  • Copywriting
  • Creative Design
  • PR Strategy
  • SEO

Customer Success

  • CRMS Integration
  • Service Quality Checklist
  • Tuning Expectations
  • Message Flow Preparations
  • KPI:s


Cherry-pick what matters to you. Join Formtale ✌️

Great products should be in the right hands. But we don't have enough hands to help everyone.

Formtale is a creative collective were we create meaningful and useful products together with innovators. We don't profit from referring projects to each other. No middle-hand fees. Instead, we find joy in the collaboration, quality and convenience that a professional network gives us and the companies we work with.