People at Formtale are all independent freelancers. With a common interest to learn and grow together with you, we're here to invest our time in purpose-driven products that has a meaningful impact on the planet and people.

Per Lööv at Formtale

Per Lööv

Digital Product Designer

Cross-disciplinary designer with 10+ years of work experience in digital design, frontend, UX and UI. Bachelor in communication science.

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Tony Ulin

Tony Ulin

Copywriter & Developer

Continuous learner. Sometimes by working and often while playing. Diving deeper into full-stack development, in order to create new tools for communication.

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Maybe you?
Definitely you

Blend your
vision with our

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  • Visual Identity
  • Logo Design
  • Illustration
  • Photography

User Interface

  • Usability Check
  • UI Design System
  • Prototypes with Figma
  • Dev-Friendly Handover


  • Frontend with Webflow
  • Automation with Make
  • Full-stack Development
    (Coming soon)


  • Copywriting
  • Creative Design
  • PR Strategy
  • SEO

Customer Success

  • CRMS Integration
  • Service Quality Checklist
  • Tuning Expectations
  • Message Flow Preparations
  • KPI:s


Cherry-pick what matters to you. Join Formtale ✌️

Great products should be in the right hands. But we don't have enough hands to help everyone.

Formtale is a creative collective were we create meaningful and useful products together with innovators. We don't profit from referring projects to each other. No middle-hand fees. Instead, we find joy in the collaboration, quality and convenience that a professional network gives us and the companies we work with.