Designing the brand and digital experience with K9 Coliving
K9 is the the self organised coliving in Stockholm. Here, they live their life within 1200m² of common spaces, pods and individual rooms. And it’s all co-created in the way they like it to be.
Every year, K9 Coliving receives thousands of applications from people all around the world. And we couldn't be more surprised. They have been breaking social isolation since 2016, by tearing down the walls that separates us. Located in Europes very own Silicon valley, Stockholm, they attract people with all sorts of backgrounds who wish to connect, grow and share life together. To live a bigger life, literally.
The challenge was to design a brand and digital experience that communicates what K9 is all about. It was important to set the right expectations for new housemates, as well as designing a brand that can unite the house and adapt for all sorts of co-creational ideas.